Dell World Newsletter #7 – December 3, 2012

Dell World Newsletter #7 – December 3, 2012

The organizers of Dell World are putting the finishing touches on three days of exciting keynotes, sessions and entertainment. Check out the highlights and plan your agenda today.
Read more > http://del.ly/6144p5Ua

Modernize Your IT
Paul Holland, global sales director of Application Modernization at Dell, talks about the importance of application modernization and the perils organizations face by ignoring the trend. “Legacy footprints are affecting an organization’s ability to be agile in addressing new business needs and implementing new technologies. They are costing organizations a disproportionate amount of money: 80 percent of IT budgets are typically spent maintaining and running these legacy environments.”
Watch the video > http://del.ly/6146p5UI

Develop a Cloud Strategy
Cloud computing is a key topic of discussion at Dell World 2012. Mark Clifton, director of Global Cloud Solutions Strategy for Commercial Business at Dell, discusses the cloud strategies and innovations you’ll learn about at the conference.
Read more > http://del.ly/6142p5U4

Take Control and Simplify Your Data Center
I/O virtualization can reduce rack cabling by 80%, lower capital expenses by 40% and lower you operating expenses by 60%. Join NextIO in the Dell World Data Insights Neighborhood Theater at 1pm on Wednesday or in the Cloud Neighborhood Theater at 12:30pm on Thursday to let us show you how. Ask us about our no risk, FREE 30-day try and buy offer

Learn more > http://del.ly/6147p5Uh

Meet and Tweet with Brocade, Emulex and MD3 Storage
Join fellow Dell customers and partners for a Meet Up and Tweet Up event at Bar96, from Brocade, Emulex and MD3 Storage! We’ll be talking all things “better together”: storage and networking, Fibre Channel, end-to-end management and the hottest sessions at Dell World. Bring a colleague and join the conversation!
Join us December 12 from 6-11 p.m. at Bar96 on Rainey Street.
Register here > http://del.ly/6146p5qy

Time is running out to register for our unique gathering of business leaders, CIOs, industry analysts, consultants and other IT professionals who will share ideas and best practices for making organizations more successful. Reserve your spot today to gain valuable insights on how you can use technology as a tool for innovation at your company.
Register Here > ( http://del.ly/6140p5qM )

NEWS
Tech Page One Launches
Join us for the launch of Dell’s Tech Page One, a portal for news and analysis at the intersection of technology, business and culture. Explore content from the best minds at Dell as well as leaders and creators from around the globe. Visit the Tech Page One booth inside the Solutions Showcase. http://del.ly/6147p5qT

NEWS
Health Check
While you’re at Dell World, stop by the SoloHealth Station, an interactive, self-service kiosk that screens vision, blood pressure, weight and body mass index in seven minutes or less for free. The kiosk provides an overall health assessment and access to a database of local physicians and actionable health recommendations. The station, available in locations throughout the U.S., was created in partnership with Dell’s OEM Solutions group. Read more > http://del.ly/6141p5qX

NEWS
Dell Giving Showcase
Dell’s giving approach is simple: Be a powerful force for change and help connect the youth of today with a more promising tomorrow. The Dell Giving Showcase is an interactive area that will educate attendees about the four Dell Strategic Giving programs—Youth Learning, Children’s Cancer Care, Social Entrepreneurship and Disaster Relief—while also involving the public in a sack-pack-stuffing project to be donated to underprivileged children. Follow Dell Giving on Twitter.> http://del.ly/6145p5qb

Register Here > ( http://del.ly/6148p5qe ) #DellWorld

Can’t be in Austin December 11-13? Not to worry, attend the premier event virtually. > http://del.ly/6143p5qc

 

Did you miss the Dell World Newsletter on 10-15?

Dell World 2012 | December 11-13 | Austin, Texas
Register Here > http://t.co/hDbBOXeT

The Benefits of BYOD
Has your organization embraced the “bring your own device” (BYOD) trend? Christian Childs, marketing director at Dell, talks about how BYOD is a business decision more than an IT decision. “By embracing BYOD, the organization gets benefits from having a more productive and collaborative end user environment, the ability to retain and hire top talent, [and] for end users, it gives them more flexibility.” Watch the video > http://t.co/oBMXQg22

Empower the Workforce
Significant opportunities are emerging for technology to improve how enterprises organize, manage and conduct business. Jim Stikeleather, executive strategist and chief innovation officer at Dell Services, discusses how the key to keeping pace with the changes to come will be to empower the workforce. “Your company’s success depends increasingly on the willingness of employees to bring initiative, imagination and passion to work each day, and your ability to enable that.”
Watch the video > http://t.co/LzOpG3fx

Dell’s Storage Strategy
When it comes to data management and storage, midsize companies need solutions that align with their business requirements and keep pace with business growth. Vince Padua, senior director of Dell Storage and Networking Solutions, discusses how Dell’s storage solutions focus on efficiency, flexibility and reliability.
Read more > http://t.co/3vInJkKz

A Platform for Change
The innovation team at Dell Services is putting its innovation framework to work by developing a new tablet-based solution for a major global logistics company. The platform has the potential to cut down on supply chain inefficiencies and increase business revenues. “Building an innovation portfolio is all about taking part of your portfolio and adding some higher risk elements, so you can have higher rewards,” says Glenn Wintrich, Dell Services innovation leader.
Read more > http://t.co/UkrGM1LD

Dell World | December 11-13 | Austin, Texas
Register Here > http://t.co/hDbBOXeT
The organizers of Dell World are busy gearing up for a unique gathering of business leaders, CIOs, industry analysts, consultants and other IT professionals, who will share ideas and best practices for making organizations more successful. Reserve your spot today to gain valuable insights on how you can use technology as a tool for innovation at your company.
Follow Us > (Twitter – http://twitter.com/dellenterprise ) (Facebook – http://www.facebook.com/dellenterprise ) (Dell Enterprise LinkedIn Group - http://www.linkedin.com/groups/Dell-Enterprise-3853251 )

Experience Dell World. From Anywhere
Can’t be in Austin December 11-13? Not to worry, attend the premier event virtually. View the showcase on-demand or watch the live broadcasts and connect with experts and other event attendees—all from the convenience of wherever and free of charge. Stay tuned for details.

Breakout Sessions Now Available
Bring your own device, application integration, data security, virtualization and sixth-generation client computing—these are just a few of the timely tech topics we’ll be discussing in our breakout sessions at Dell World. Check out the full list and choose your favorites!
View sessions > http://t.co/lWSHv9Bk

Austin Food Trucks
What do Man Bites Dog, MMMMpanadas and Hey Cupcake all have in common? They’re three of the local gourmet food trucks that will be offering free eats to Dell World attendees at the Opening Event! Attendees will be able to sample the best of Austin food, from Asian-fusion tacos to twelve-hour slow-smoked pulled pork with mustard-based coleslaw. In addition, the Italian restaurant Coal Vines will be serving favorites including antipasti skewers and the unforgettable Godfather Sandwich. Don’t miss the Dell World Opening Event on December 11.

Register Here > http://t.co/hDbBOXeT

#DellWorld 2012

How to Engage Your Audience on LinkedIn: Step Two, Mix Up Your Content

In the first How to Engage Your Audience on LinkedIn post, you learned how to say hello and introduce yourself to new contacts.  This second step will help you engage your LinkedIn audience through a variety of fresh, interesting content.

[Read More] How to Engage Your Audience on LinkedIn: Step Two, Mix Up Your Content – Social Business Connection – Blog – Social Business Connection – Dell Community.

How to Set Up a LinkedIn Company Page – Social Business Connection – Dell Community

A LinkedIn Company Page is a great place for your business to connect with existing and potential customers.  LinkedIn allows you to build a dedicated following of LinkedIn users, post job advertisements, and even showcase your best products and services.

There are now more than 175 million people using LinkedIn to network with other professionals.  According to LinkedIn, these members will perform over 5.3 billion searches for information on their site in 2012.  Businesses see the potential; more than two million businesses already have LinkedIn Company Pages.  You want your page to be one of those appearing in search results when people are looking for information!

Use this step-by-step guide to set up your LinkedIn Company Page:

1. Sign in to your personal LinkedIn account. On the Home page, click “Companies” in the top menu.

2. On the far right side of the top of the Companies page, click “Add a Company.”

3. Fill in your company name and your email address.  Once you click “Continue,” LinkedIn will send a verification email to the account you entered.  You must verify the email before continuing.

4. Once you have confirmed your email address, LinkedIn will ask you to sign in using your personal account information.  This takes you to the Company Page overview, where you can enter your company type, size, website URL, industry, operating status, and logo.  The LinkedIn Page wizard will guide you through the form you must complete in order to set up your Page.

5. Choose which employees will be administrators on the Company Page.  These people must have personal LinkedIn accounts and are able to post to the Page and edit Page information.  Add yourself as the first administrator.  You must be connected to the people you want to add as administrators.

It’s a good idea to have more than one administrator in case of emergency, but choose employees you trust to represent the company on LinkedIn.

6. Write your Company Description.  This is the first thing people will see when they visit your Page, so make it count!  Be concise and tell users what you have to offer people who connect with your company on LinkedIn.

7. Continue following the LinkedIn Page setup wizard as it guides you through the fields you can fill in to offer information about your company specialities, RSS feed and more.

8. Once you have added all of the information you would like to share on your Company Page, you can start adding status updates and building your following!

Add your LinkedIn Company Page web address (URL) to your email signature, website, and other social accounts.  This will let the people you already know see that you are now on LinkedIn and they can connect with your business.

We would love to see your LinkedIn Page once you have it set up.  Post your URL in the comments and let us know if you have any questions as you set up your Page!

[Read More] How to Set Up a LinkedIn Company Page – Social Business Connection – Blog – Social Business Connection – Dell Community.

9 Ways Great Companies Organize Their Teams For Success | Fast Company

Businesses exist for one simple reason: to solve a big problem. At the core of every great product or service is an unfulfilled need that reaches a big enough market. But it’s not enough to have a great idea that solves a big problem; behind each successful company stands a flexible team that can efficiently turn a vision into a growing business.

[Read More] 9 Ways Great Companies Organize Their Teams For Success | Fast Company.

Predictably Irrational: The Hidden Forces That Shape Our Decisions [Book]

By Dan Ariely – HarperCollins (2010) – Paperback -384 pages-ISBN 0061353248

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can’t? If an item is “free” it must be a bargain, right? Why is everything relative, even when it shouldn’t be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner

Predictably Irrational: The Hidden Forces That Shape Our Decisions [Book].

Brian Solis on Social Media, Sales and the End of Business As Usual (Interview) – YouTube

Interview of Brian Solis, Altimeter Group / http://www.briansolis.com, by Hunter Boyle, AWeber, February 2012.

“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.”

In Solis’ latest book, The End of Business as Usual, he examines the rise of the “connected customer” and explores how brands now must focus more on empathy and a personal, personalized touch.

We spoke with Solis about how organizations of all sizes can reach this new breed of connected customers by building community, and engage them throughout the buying cycle in more authentic ways.

In this thought-provoking interview, Solis talks about steps to take now to adapt to this radical shift.

Share your thoughts in the Comments section or the AWeber blog here:
http://www.aweber.com/blog/email-marketing/the-new-world-of-social-sales-with…

[View Here] Brian Solis on Social Media, Sales and the End of Business As Usual (Interview) – YouTube.

5 New Year’s Resolutions for the Social Media Professional | Social Media Today

Do you work in social media? Then at least one of these New Year’s Resolutions should be on your list; commit to making these changes in 2012! To be in the social media industry means staying on your toes, set small goals that will lead to big changes.

[Read More] 5 New Year’s Resolutions for the Social Media Professional | Social Media Today.

Unlock the Secrets of LinkedIn | Inc.com

What do the 135 million people and more than seven million companies on LinkedIn know that you don’t?

[Read More] Unlock the Secrets of LinkedIn | Inc.com.

LinkedIn Groups new statistics dashboard

Have you ever wondered which LinkedIn Groups would be most valuable to your career? Have you explored new groups and wondered, how active is this group, is this the group for me, or what kind of professionals are in this group?

[Read More]  The LinkedIn Blog » Bringing you insights into LinkedIn Groups with our new statistics dashboard.

The LinkedIn Blog » Top Five Reasons to Use LinkedIn Groups

Top Five Reasons to Use LinkedIn Groups

Miles Jennings, December 7, 2011

Ed. note: This is a series of guest posts on how our members continue to find value from LinkedIn in unique ways. This post is from Miles Jennings, moderator of one of LinkedIn’s largest groups.

I’ve always been a big fan of LinkedIn groups, but as they add newer features and accelerate member growth, there are more reasons now than ever before to use groups for your organization.

Here are my top five reasons to start, build or even just to try out LinkedIn groups:

1. Learn from your network

There is nowhere on the web but LinkedIn were senior professionals from every walk of life congregate and network. If you want access to industry gurus, academic thought leaders, or business leaders, LinkedIn is the place to go. Groups offer an exceptional opportunity to reach out to the people that you want to talk to most.

Starting or joining a group gives you the exact right context and setting to engage in focused dialogue and networking. LinkedIn groups are the cocktail parties or reading clubs to the vast stadiums of people that social media has become. I am confident in saying that you will find no greater learning experience than by participating in and moderating group discussions.

2. Discover your passion

You may not want to be at the front of an audience. You may not want to deal with thousands of people or position yourself as any kind of industry or professional expert. But I can tell you, LinkedIn groups is not about that.

Instead, they give you the chance to dive into what you are most passionate about professionally and explore your areas of interest with your peers and experts by your side. You can learn something new and meet someone new every day; groups are your chance to be a student again.

3. Engage with your community

If you have a company blog or perhaps have set up your own website, you know how you sometimes feel like you are talking to an empty room. LinkedIn is no empty room. By forming a tightly knit member community and then actively participating in the discussions, group managers enjoy unprecedented access into professional fields and experts.

As a group moderator, you can pick out choice discussions to feature and call attention to members in order to form relationships with your members. It’s easy to start or feature discussions, and then comment and engage with your community.

4. Develop a focused audience

A new member joins LinkedIn every second. Membership has grown to over 100 million members. With features like LinkedIn Today however, people are now seeing LinkedIn not just as an online resume, but as a place to find content and engage in discussion.

LinkedIn groups lets you tap into the one true platform for daily professional conversation. Not only can you experience rapid membership growth because of this traffic, but more importantly, you can also develop a focused member base.

5. Deliver high quality, curated content

If you start a group that you are passionate about, that will show through in your group management. LinkedIn’s made it easier than ever with new group moderation tools to monitor membership and discussion.

One of the most important ways to give back to a group is to share industry articles and interesting LinkedIn group discussions. LinkedIn’s group announcement feature and the ability to pick a daily manager’s choice allows you to easily share your relevant content with the group. It’s a great way to participate with your members and get feedback.

–

In 2007, everyone I knew was joining LinkedIn and becoming passionate advocates of its professional networking. But when LinkedIn introduced Groups, I knew that they were on to something really big.

It turns out I was right (or more appropriately, LinkedIn was right.) Since I started the LinkedIn Group – the Recruiter Network – back in November of 2007, more than 230,000 members have joined. Four years later, the group is growing faster than ever with more than 400 new members every day.

Back then, I didn’t know everything LinkedIn Groups could do for me. Social media was new, exciting, and it felt like a club. These days, you might say people are catching on: LinkedIn users have started over one million LinkedIn groups.

The tips I’ve shared above are what I’ve learned as a group moderator, growing our community from scratch to nearly quarter of a million members. Hope my learnings as a group moderator and participant are helpful to those of you considering LinkedIn Groups.

Check out Groups You May Like

[Read More] The LinkedIn Blog » Top Five Reasons to Use LinkedIn Groups.

Google Me: How to Brand Yourself Online and Manage Your Reputation | Social Media Today

The process of branding oneself is much easier than many people think; it takes some strategic effort and planning, but once in place is a great asset to you and your brand. Whether you are looking for a new job, starting your own business, or consulting, one of the first things people do is research you online. They want to see what others are saying about you as well as how you present yourself to the public.  Below are key steps on how to get started.

[Read More] Google Me: How to Brand Yourself Online and Manage Your Reputation | Social Media Today.