On the Case: Dell World: Q&A With Dell Social Networking Expert
LinkedIn has long let users follow companies, but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers.
Company Status Updates will enable assigned administrators of company pages to post updates, up to 500 characters in length, to the “Overview” tab of their pages.
Phillips & Co.’s new proposition, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools — anyone who wants to raise their profile. In addition to catching the attention of the odd plane passing by, Phillips says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.” (Actually, Google announced on Wednesday that the app has been downloaded 1 billion times.)
Facebook unveiled a series of changes to users’ main profile pages with a new view, dubbed “The Timeline.” In addition, Facebook will now let people do actions beyond just “liking” something. Users, as expected, will be able to show they have read a particular book or seen a particular movie.
“Now is the heart of the Facebook experience, completely rethought from the ground up. We’re calling it ‘Timeline.’ Timeline is the story of your life: all your stories, all your apps, and a new way to express who you are.”
“Now, the crux of my presentation– and of all the research that I really do is to take aim at what I call unicorns and rainbows advice. So I to a lot of social media marketing conferences, read a lot of social media marketing books and blogs. And I hear a lot of advice that is, well, for lack of a better word, it’s unicorns and rainbows.
It’s stuff like engage in the conversation, and love your followers, and have a personality. And it’s stuff that’s kind of hard to disagree with. Because I’m not going to get on the webinar and tell you to punch your customers in the face or anything. But it’s generally not based on anything more substantial than what sounds right, what feels right, what’s truthy. And as we know from the history of the medical world, sometimes those things, those superstitions, those myths, like blood-letting or magic tonics actually do more harm than they do good.”
If you have spent time above ground in the past few years, you have heard about the business value of participating in online communities.
The “big three” (LinkedIn, Facebook, and Twitter) have almost taken over the Internet with their popularity. These sites are so popular that they are considered always ways to communicate versus being just websites. However, their massive popularity hasn’t decreased the value of niche online communities for business. They have in fact promoted sub-cultures and sub-communities within themselves (think public Facebook pages and LinkedIn groups.) If you have focused your energy on getting a social media presence, versus developing your real participation in a community of your real interest, now’s the time to start.
Participating in any online community can be hard to do right. A lot of times, your end goal is selfish: maybe you want to recruit marketing professionals, so you spam the forum of CMO.com, or you want to reach project managers, so you blast ProjectManagers.net. Maybe you want to reach virtualization experts, so you throw a ton of discussions up on a LinkedIn group for virtualization & cloud computing.
Your actions are understandable – you just want to talk to people about your great opportunity. You’re potentially helping someone – and that’s what these online community sites are for, right? Professional networking and all that stuff?
The problem is that it’s easy to not behave in an online community. They aren’t anonymous (usually), but we aren’t confronted with real life people. It’s easy to be self-serving, opinionated, and perceived as shallow. The issue is that these identities that we create for ourselves are permanent. The importance of our online identity is getting more important every day to our professional success. We have to remember to be ourselves, not someone else, in every avenue of life, including online communities.
Every online community has their own cast of characters – some of them good, others… not so much. There is a real pattern to it: communities develop the personalities of their participants, and identities are shaped because of it. Make sure that you use online communities to be yourself and reflect the best parts of yourself.
Don’t become one of these characters!
Successfully working and networking within an online community takes time, patience, and a little bit of elbow grease. But they are a great way to establish yourself in a community that you are essentially not a part of in real life. If you think of yourself as a contributor, versus simply using the site for your own purposes, it’s possible to use these sites to develop stronger business relationships and a better professional reputation.
If you try to just be yourself, as in real life, you’ll win friends, establish your identity, and maybe develop some new business. An online community is, in the end, another vehicle for your personal expression – make sure that it’s what you want other people to see.
I’m not sure whether or not you’ve heard, but Enterprise Efficiency received two awards for Outstanding Achievement in Web Development this week. The Web Marketing Association honored us with the B2B Standard of Excellence and the Technology Standard of Excellence.
As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement. Until now, using analytical tools like Bitly’s link-tracking and Chartbeat’s dashboard have been the only way to do this, but Twitter has just thrown its own offering into the ring: an analytical tool-kit the company announced on Tuesday that can track tweets and links across the network.
Facebook had somewhat of a privacy overhaul last month. One of the most welcome changes that users have been screaming for is the ability to approve tags before they are posted to their profile. The photo-tagging exploit has been abused by scammers on a grand scale…until now! Follow these simple instructions to enable the new feature.
How to Deal with the Scam:
If you did make the mistake of sharing the scam link, then you are now spamming your friends with the very same message. Clean-up your newsfeed and profile to remove references to the scam. (click the “x” in the top right hand corner of the post).
Be on the lookout for more marketing offers arriving to your email inbox and physical address if you submitted that information to the scammers.
Some of these scams appear to be spreading via rogue applications. If you or a friend are victims of this scam, then do an audit of your installed Facebook applications and remove anything suspicious. For more information about rogue applications and how you can protect yourself against them check out: