Social Media Marketing Mistake Every Small Business Makes | Inc.com

Why don’t more people “like” your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong.

Why?  Simple: You’re looking in the wrong mirror.

“Most social media marketing efforts fail because, at a fundamental level, people don’t use social media to connect with businesses–or even with each other. People use social media to showcase their own identities.” … Shama Kabani, Founder and CEO of The Marketing Zen Group

[Read More] Social Media Marketing Mistake Every Small Business Makes | Inc.com.

Do your privacy a favor: control the 7 most critical Facebook settings post-Timeline | facecrooks.com

This is THE most important thing you can do with your Facebook privacy settings.  If you’re sharing with “friends of friends,” you’re exposing your info to an average of 150,000 people.  Let’s be serious:  no one has that many friends.  And when your data is open to the public, it can–and does–end up anywhere:  the Girls Around Me app and Spokeo.com are two creepy examples. You can also use Abine’s Social Search to show you just how much of your info is floating around online.

[Read More] Do your privacy a favor: control the 7 most critical Facebook settings post-Timeline | facecrooks.com.

Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand

By Victoria Ransom

Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind.

[Read More] Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand.

Brian Solis on Social Media, Sales and the End of Business As Usual (Interview) – YouTube

Interview of Brian Solis, Altimeter Group / http://www.briansolis.com, by Hunter Boyle, AWeber, February 2012.

“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.”

In Solis’ latest book, The End of Business as Usual, he examines the rise of the “connected customer” and explores how brands now must focus more on empathy and a personal, personalized touch.

We spoke with Solis about how organizations of all sizes can reach this new breed of connected customers by building community, and engage them throughout the buying cycle in more authentic ways.

In this thought-provoking interview, Solis talks about steps to take now to adapt to this radical shift.

Share your thoughts in the Comments section or the AWeber blog here:
http://www.aweber.com/blog/email-marketing/the-new-world-of-social-sales-with…

[View Here] Brian Solis on Social Media, Sales and the End of Business As Usual (Interview) – YouTube.

Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand

As Pam Moore says: “Ready or not here come Facebook Biz Pages timelines! Biggest changes are NO default landing tab unless from from Facebook ad, cover photos, ability to private message. Engagement & integrated strategy & user becomes even more important as you’ll have to INSPIRE people to visit the tabs/apps versus land there by default.”

Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind.

[Read More] Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand.

Why you should NOT install ‘Fun & Entertaining’ Facebook applications | facecrooks.com

There are a couple of things you should know about third party Facebook applications. First off, there is no formal review process for applications or developers on the Facebook platform. Anyone and everyone (scammers included) can create apps. This is far different from the “Walled Garden” approach taken by Apple. Many unsuspecting users might be under the impression that if it’s on Facebook then it must be legitimate. That is totally not the case.

[Read More] Why you should NOT install ‘Fun & Entertaining’ Facebook applications | facecrooks.com.

Need a Cheat Sheet for Social Media? | Search Engine Journal

Well, Flowtown made a fantastic one and we want to share it with you. Now obviously many of us do not need this cheat sheet, but there are plenty of people that do!

[Read More] Need a Cheat Sheet for Social Media? | Search Engine Journal.

How to Virally Grow Your Facebook Fan Page | Social Media Today

Facebook introduced the “People Talking about This” metric a few months ago.

Initially, many were skeptical of how useful it would be.

As it turns out, it’s actually one of the best metrics you can use to gauge your Facebook marketing.

This one number tells you how effective your Facebook Marketing is on a weekly basis. And it’s the key to virally growing your Facebook fan page.

Why?

 

[Read More] How to Virally Grow Your Facebook Fan Page | Social Media Today.

How to Increase Facebook Engagement Using Custom Page Tabs

Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute.

The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement.

Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. However, simply throwing a tab up will not suffice. There are certain considerations and important steps to take in order to significantly increase engagement through a Facebook tab.

[Read More] How to Increase Facebook Engagement Using Custom Page Tabs.

How Facebook Tracks Its Users

For the first time, Facebook has revealed details about how it tracks users across the web.

Through interviews with Facebook engineering director Arturo Bejar, Facebook spokesman Andrew Noyes, Facebook corporate spokesman Barry Schnitt and Facebook engineering manager Gregg Stefancik, USA Today‘s Byron Acohido was able to compile the most complete picture to date of how the social network keeps tabs on its 800 million users.

[Read More] How Facebook Tracks Its Users.

Six Solid Reasons for Monitoring Your Customers on Social Channels

Social networks are amplifying what customers have to say, and channels like Twitter and Facebook have more and more power to affect how and why people buy. Your customers are sharing and soliciting opinions with trusted peers on all these channels. Even if you are not actively taking part in the conversation, there are good reasons to listen in and monitor what potential and current customers are saying. Here are six reasons to consider:

[Read More] Six Solid Reasons for Monitoring Your Customers on Social Channels.

Facebook Comments Now Being Indexed By Google

 

 

Add-on commenting systems like Facebook Comments enhance the user experience, but can make it harder for search engines to index content.  Most third party commenting systems leverage javascript to display information and add bells and whistles.  However, Labnol.org reported that now Facebook Comments are being crawled (and ranking) in Google’s SERPs effectively breaking the mold for third party commenting systems and rankings:

[Read More] Facebook Comments Now Being Indexed By Google.