Nov 25, 2008, 5:23 am ET
You’ve read about them. You’ve heard about them at conferences. Glenn Gutmacher did a webinar (still available, scroll down) on them. In fact there’s even an entire conference dedicated to corporate social networks.
With the growing number of providers, starting a private label corporate network or participating in a MySpace or Facebook is about as easy as launching a blog. And just like a blog, social networks need thought, planning and work to be successful.
“It’s important,” says Karen Lash, regional director / interactive strategy at TMP Worldwide, “when you are engaging with the social networks that you do have a strategy.”
So what sorts of things should a recruiter consider before launching a corporate network? We asked Lash and Ryan Esits, senior vice president a chief talent strategist at NAS Recruitment, for their advice. Here, in 2 minutes and 48 seconds, are the basics: