What Really Persuades
Personal feelings persuade.
A powerful presentation persuades
A third party story with a happy ending that the listeners can image is them
The feeling a person gets imagining enjoying a situation personally is what really persuades them to take action. They will always attempt to create the outcome or the feeling a person gets knowing that by taking action now they will avoid what they consider to be an embarrassing or dangerous situation later.
Experts agree that avoiding the unpleasant situation creates stronger internal motivation than the gaining of the pleasurable situation creates.