A quick scan using your iPhone, Android, or other camera-enabled smartphone activates your phone functions such as e-mail, IM, and SMS, or connects the mobile device to a Web browser.
You might have used a QR code to check in for your flight on United, pay for your Starbucks coffee, locate a business on Google Maps, or get more information at a library or retail store.
But how can QR codes help your business? They are perfect for an opportunity you have to connect people using their mobile phones with digital content. Include a quick sign-up page for opt-in e-mail on each landing page and encourage visitors to sign up to receive e-mail updates. [Read more… ]