Maria Ogneva is the Head of Community at Yammer, where she is in charge of social media, community programs, internal education and engagement. You can follow her on Twitter, her blog, and via Yammer’s Twitter account and company blog.
The communities most of us are familiar with tend to be customer or fan-facing. However, business-to-business (B2B) communities are also an important part of the social media experience.
Social media has changed the way we relate to each other, and even when you talk to business users, you are interacting with people inside those companies first and foremost. To ensure success in managing your community of business users, here are 10 best practices.