More and more businesses are saying they want to increase their social media presence, you see them publishing business cards or hear ads on the radio saying find us on Facebook or Twitter. And then, come to find out, the last time they updated their community was over two months, even as long as 6 months ago, and what’s worse is, they have a Facebook Profile instead of a Facebook Page – I could go on and on with some of the mistakes businesses are making on social platforms.
But, the biggest mistake many businesses are making is that they think they can do social media on their own. They think, “Hey, this is a free service, I am on Facebook every day, I’ll just run my business’ Facebook Page (or Profile for those who don’t know the difference). You see, it is not about “Posts” and “Updates” it is about interaction, engagement and developing your brand. It is about delivering and controlling the message you want your clients and future customers to think about your business.