In June 2011, 14 million mobile users in the US, representing 6.2% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to an August 2011 study released by comScore MobiLens. The study found that a mobile user that scanned a QR code during the month was more likely to be male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100,000 or above (36.1%).
QR Code Scanners Skew Male, Young, Wealthy
Posted in: Community Mgmt / Social Media. Tagged: #QR, Behavioral Marketing, Branding, Demographics, Direct, E-Commerce, Integrated/Cross-Media/Convergence, Interactive, Magazines, Measurement/Analytics, Media Department, Men, mobile, Mobile Content Usuage, New Tech, Newspapers, online, Online Networks, PR, Promotions, Research, Retail, Telecom, Viral Marketing, Wealthy, Wireless, Youth. 2 Comments