“Now, the crux of my presentation– and of all the research that I really do is to take aim at what I call unicorns and rainbows advice. So I to a lot of social media marketing conferences, read a lot of social media marketing books and blogs. And I hear a lot of advice that is, well, for lack of a better word, it’s unicorns and rainbows.
It’s stuff like engage in the conversation, and love your followers, and have a personality. And it’s stuff that’s kind of hard to disagree with. Because I’m not going to get on the webinar and tell you to punch your customers in the face or anything. But it’s generally not based on anything more substantial than what sounds right, what feels right, what’s truthy. And as we know from the history of the medical world, sometimes those things, those superstitions, those myths, like blood-letting or magic tonics actually do more harm than they do good.”