Google’s official response on the change was attributed to an anonymous Google spokesperson: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”
Google Begins Withholding Certain Search Data, Citing Privacy Concerns
Industry insiders point out that Google’s various algorithms can be exceedingly complex. The “Panda” algorithm was reportedly created to weed out content farms and other keyword-heavy, low-quality web sites and penalize them in Google search rankings. The result is meant to reward web sites that produce steady streams of high-quality original content by pushing them higher up in Google search results.