There’s bad news and good news about the way consumers interact with brands on social media.
The bad news? When customers complain on social media, those complaints can tarnish your brand’s name for a wide audience faster than ever.
The good news? Just as complaints travel at light speed thanks to social media, so do compliments.
If you think you’re not “on” or “doing” social media, you’re wrong. Your company may not be active, but I guarantee your fans and your non-supporters are there. Because of this, it is the brand’s responsibility to create a social media experience that can turn a dissatisfied customer into a raving fan.