You are a brand. What you put out as your persona creates perception from others of what you are to them, or, in other words your “perceived value“. We choose friends that way, but more importantly for job seekers, companies seek the best employees by assessing your brand.
There is a real opportunity for us as ‘brands’ to create disproportionate value against our competition. If you are young and just starting to realize who you are, here is what it takes to prevail in these finicky times where social networking can be your biggest blessing or your biggest curse.