Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute.
The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement.
Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. However, simply throwing a tab up will not suffice. There are certain considerations and important steps to take in order to significantly increase engagement through a Facebook tab.