Why don’t more people “like” your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong.
Why? Simple: You’re looking in the wrong mirror.
“Most social media marketing efforts fail because, at a fundamental level, people don’t use social media to connect with businesses–or even with each other. People use social media to showcase their own identities.” … Shama Kabani, Founder and CEO of The Marketing Zen Group