Are you a LinkedIn conversationalist or a wallflower? In previous LinkedIn engagement posts, you’ve learned some great strategies to help you get started. Now that you’re building your presence, it’s time to really insert yourself in the conversations happening every day on LinkedIn.
There are now over 175 million people from 200 different countries using LinkedIn. You can even drill down to see how many users live in your country or target market, using the SocialBakers LinkedIn statistics tool.
Once you have built a network of connections, participating in the conversations going on within your network is easy. Set aside five minutes each day to read your LinkedIn newsfeed and like, share, or comment on updates from your connections. This shows them you are actively listening and interested in what they have to say. It also puts your name out in front of their broader network.
LinkedIn posts about news articles and blog posts are a great place to add your own commentary. Instead of commenting off-site on the article, add your perspective in the LinkedIn post comments to get maximum benefit within the network.
LinkedIn Groups are a fantastic place to join conversations and connect with new people. Search for Groups relevant to your industry or products. LinkedIn even offers a selection of “Groups You May Like” for each user. As a group member, you can participate in existing conversations and start new ones of your own.
Offer something of value to other members when you join the conversation. Perhaps you have a unique experience or perspective to share. You might have access to resources that would help guide the conversation. Practice good etiquette by linking to your own website or blog posts only when necessary to avoid coming across as a spammer.
The NextGen blog has great tips for LinkedIn Group discussion etiquette, to help you make a positive first impression. You can read their full Let’s Talk Discussion Group Etiquette for LinkedIn post on their blog. Among their best tips:
- Avoid overt sales pitches and use the “Promotions” tab where available for sales information.
- Be active on LinkedIn and make the effort to participate in conversations regularly.
- Understand what is acceptable for each Group and read their posting guidelines.
- Share relevant information that will benefit other members.
- Focus on intelligent, meaningful conversations.
Wherever conversations are happening on LinkedIn, you can use them to build your presence and make new connections. As you meet new people, you can begin to invite them to connect with you, allowing for conversations more often.
Don’t make the mistake of blanketing group members with invitations to connect. Start a conversation in the Group first so when a person receives your invitation, they will recognize you and are more likely to accept the request.
LinkedIn isn’t like Twitter, where you can follow anyone you choose. There are barriers that make it more selective. This is to your advantage though, as it forces members to forge more meaningful relationships.
You want to converse and connect with people who may become your customers or have some other value to offer you and your business. They are seeking the same thing! When you provide helpful information or fulfill a need in conversation with other LinkedIn members, you build your reputation, authority, and influence within your social network and beyond.
Do you have a tip or favourite strategy for joining discussions on LinkedIn? Share with our readers in the comments!