The volume of information being created is growing faster than your software is able to sort it out. As a result, you’re often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby. Even with good metadata, it’s still all “data”–whether raw unfiltered, or tagged and sourced, it’s all treated like another input to your digital inbox.
What’s happened is the web has gotten better at making data. Way better, as it turns out. And while algorithms have gotten better at detecting spam, they aren’t keeping up with the massive tide of real-time data