Interview of Brian Solis, Altimeter Group / http://www.briansolis.com, by Hunter Boyle, AWeber, February 2012.
“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.”
In Solis’ latest book, The End of Business as Usual, he examines the rise of the “connected customer” and explores how brands now must focus more on empathy and a personal, personalized touch.
We spoke with Solis about how organizations of all sizes can reach this new breed of connected customers by building community, and engage them throughout the buying cycle in more authentic ways.
In this thought-provoking interview, Solis talks about steps to take now to adapt to this radical shift.
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