Engagement is key in social media. It's where brands strive to connect with their audience in a way to inspire them to take some sort of desired action. Educational software company Blackboard had the goal of driving representatives of educational institutions to their website, in order to download “Building Blocks,” their partner programs. A secondary […]
If it seems like Google+ is constantly changing and being updated, because it is! As one of the dominant social networks, they’re making improvements and launching new features for both personal and business users on an ongoing basis. Here are a few of the significant updates to Google+ from the beginning of the year to now and how they affect social media m […]
Over the past year, people across the nation have witnessed several examples of the power of the American Red Cross to seek out those in need, listen attentively and respond with speed in times of crisis. Their relief effort and response to Hurricane Sandy, for example, was inspiring. However, during the holiday season, their new social outlook on non-profit […]
Founded in 1824, leading chocolate company Cadbury exemplifies a traditional company making a successful transition to a more social business model. During their campaign as the official treat provider for the 2012 Olympic and Paralympic Games, Cadbury used Google+ Hangouts to connect with their younger, tech-savvy target audience. Cadbury hadn’t even launch […]
Just about everybody agrees that cultural awareness is critical for successful collaboration and nurturing a constructive team environment. Does working together across social media make us more culturally aware, or does it reinforce stereotypes – or both? The transition to a more social business in a global setting is not without its challenges, particularl […]
Building a community around your company’s social presence is important, but the quality of that community is even more critical. Businesses need to attract the right type of followers, in order to connect in a way that benefits both parties. LinkedIn tools help marketers attract the followers most interested in your company. Once your LinkedIn Company Page […]
As more employees carry mobile devices, often expected to be “on” all hours of the day, and connect with each other across social platforms, managers face new challenges in regards to privacy, transparency and discretion. Over the past decade, employees have rapidly grown into the mobile/social lifestyle, resulting in their challenging the status quo and som […]
Citi had a challenge: they wanted to connect with professional women in a social media setting, in order to increase brand favorability. LinkedIn seemed the natural choice, though the level of success they achieved using the platform to build an engaged community is inspirational. “Women are our most influential audience segment – anything we can do to engag […]
Visualizing the way your company’s content is shared across the Google+ social network is more than a fun fact or interesting curiosity. This insight can help drive your social strategy, inspire new content and point you in the direction of social influencers whose shares can have the greatest impact on your business. Ripples generate graphics to demonstrate […]
Facebook Ads appear in a number of locations around the social network, both on the web and on mobile versions of the site. Advertisers have access to a handy tool to help them understand exactly what Facebook Premium ads will look like. Facebook launched their Premium Offers early in 2012, promising better placement for advertisers using this option. Facebo […]
The days of flipping through music books or fumbling around with sheets of music are a thing of past with Sheet Music Direct. The iPad app is the perfect solution for musicians looking to get their ...
On Saturday, Dec. 1, CP24 opened its doors at its 299 Queen Street Westheadquarters for its annual CP24 CHUM Christmas Wish “Give a Toy, Get a Tour” event. In just three hours, the event raised more than $10,000 ...
It’s Friday night, what kind of music would you like to listen to? Songza will not only provide suggestions, but you’ll get a solid streaming music offering for free. The app – which works on iOS (iPhone), ...
The built-in music players available from Android phones are quite hit-and-miss. Some are simple no-frills players. Others have so many cumbersome add-ons you can’t really enjoy your music. PowerAmp lets you listen to your tunes ...
Magic Plan Apple – IOS MagicPlan is an easy and fun app to use which measures your rooms and draws your floor plans. The app is ideal for Real Estate Agents, Craftsmen, Adjusters, Firemen, Architects, Home ...
By now, most of us have become more than accustomed to seeing our friends birthday notifications pop up on our Facebook page. It almost makes you wonder how the heck we even remembered these occasions ...
Let’s be honest – the new Podcasts app in iOS 6 performs as fast as molasses. That’s why Downcast is here to save podcast enthusiasts across the globe. Downcast works for both your iPhone and iPad, ...
Cyber crime hits the big screen in Cybergeddon, a new drama starring Missy Peregrym (best known as Officer Andy McNally on Rookie Blue). In between scenes, we caught with Missy to chat about her latest ...
Could the pressure be any more relentless on marketing departments to increase sales these days? CMOs want accountable marketing that provides insight beyond the usual calls, clicks, and sales. They increasingly demand that campaigns be comparable across the enterprise and supported by an analytics infrastructure that helps them make decisions that increase […]
Though many companies fixate on address acquisition, they don't pay sufficient attention to the relevance of their e-mail campaigns. That can turn opt-ins into opt-outs in the blink of an eye and increase the pressure to acquire more new names. It's definitely a vicious cycle. So, what's a marketer to do when they discover their hard-won consu […]
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet based or service sector, people are finding great value in the connections they make with businesses on Twitte […]
Marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing strategy. But even marketers who have LinkedIn on their radar screens still wonder how to participate. What works, what doesn’t, and what should you expect?
Keeping tabs on how other companies are adopting technologies and leveraging changes in the marketplace to push their business forward can be highly instructive. It's interesting to watch various trends take shape and gain momentum -- and there's no doubt that what's hot right now is social media marketing. Marketers are scrambling to find way […]
Figuring why you’re joining social networks and how best to use them is the first step in coping with social networking overload. Here is a four step plan for helping you figure out how to keep up with your social media universe and get over that overloaded feeling.
The unattainable goal for many search campaigns is the elusive melding of PPC and SEO tactics for bigger and better top line results. Theoretically, SEO's should form a strong base and combine well with more easily transplantable PPC's to form an unstoppable search force, right? Maybe, if you try to put them together in the right way.
Taking the bleak view is one of Gawker Publisher Nick Denton's signature postures. He moans when times are good, and gets downright apocalyptic when they're not. But it turns out the recession hasn't been so bad to Denton. In a recent post, he disclosed Gawker's revenues spiked 45 percent during the first half of 2009. What gives?
With Facebook, Twitter, LinkedIn, and other social networking sites growing rapidly, it’s not too surprising that on the whole, the number of social networking users has doubled since 2007. Specifically, 55.6 million adults -- or just less than a third of the population -- in the US now visit social networks at least monthly, according to a new report from F […]
One of the most exciting positions to occupy in all of the network marketing industry is the bridge, helping people cross the bridge. Out from discouragement into recognition, being this bridge, that’s what the recruiting magic is all about. You’ve got the answers. They’ve been looking for the answers. You’ve got the answers, and you help them cross this bri […]
Record the ideas and inspiration that will carry you from where you are to where you want to be. Take notes on the ideas that impact you most. Put down your thoughts and ideas. Brainstorm with yourself on where you are going and what you want to do. Record your dreams and ambitions. Your journals are a gathering place for all the valuable information that yo […]
If you share a unique product, talk about its merits, persuade someone that it’s the best, they agree to buy, that’s the simple art of sales; but in your business, here’s what it’s more like-sharing. Using the product yourself, gathering some testimonials, you simply share that. So we’re not talking like high-powered spacecraft technical skills here. It’s si […]
Any day we wish; we can discipline ourselves to change it all. Any day we wish; we can open the book that will open our mind to new knowledge. Any day we wish; we can start a new activity. Any day we wish; we can start the process of life change. We can do it immediately, or next week, or next month, or next year.
To gain a competitive advantage in your career, read at least one hour per day in your chosen field. One hour a day will translate into approximately one book a week. One book a week will translate into approximately fifty books over the next twelve months. If you read an hour a day, one book per week, you will be an expert in your field within three years. […]
Simply making consistent investments in our self-education and knowledge banks pays major dividends throughout our lives. I suggest having a minimum amount of time set aside for reading books, listening to audiocassettes, attending seminars, keeping a journal and spending time with other successful people. Charlie Tremendous Jones says "you will be in f […]